By on Jan 8, 2016, 2:09p

ESPN’s broadcast of the New Year’s Eve bowl games — the College Football Playoff semifinals and the Peach Bowl — saw viewership decline than more than a third in 2015. As a result, their advertisers aren’t happy.

A report from John Consoli of Broadcasting & Cable magazine says the network is currently negotiating more than $20 million in make-goods — credits given to advertisers to compensate for mistakes — in response to the broadcast’s lower-than-expected ratings. ESPN had assured advertisers that running two of the season’s biggest bowl games against a night historically reserved for parties and other non-football events would have no negative effect on their total viewers. Now, they’re making up for the lack of viewers during what had been sold as a prime advertising opportunity.

 It won’t be a

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