Posts tagged Goodyear Cotton Bowl
ESPN is reportedly giving $20M back to advertisers because the College Football Playoff on New Year’s Eve was such a disaster0
ESPN’s broadcast of the New Year’s Eve bowl games — the College Football Playoff semifinals and the Peach Bowl — saw viewership decline than more than a third in 2015. As a result, their advertisers aren’t happy.
A report from John Consoli of Broadcasting & Cable magazine says the network is currently negotiating more than $20 million in make-goods — credits given to advertisers to compensate for mistakes — in response to the broadcast’s lower-than-expected ratings. ESPN had assured advertisers that running two of the season’s biggest bowl games against a night historically reserved for parties and other non-football events would have no negative effect on their total viewers. Now, they’re making up for the lack of viewers during what had been sold as a prime advertising opportunity.